◆ Preparation stage
1. Exhibition selection and confirmation
Exhibition research: According to the company's business direction and product characteristics, participate in IAAPA EXPO ASIA 2024
Exhibition confirmation: Confirm the details of the exhibition qualifications, booth size, location and exhibition fees, and sign the exhibition contract.
2. Booth design and construction preparation
Booth design: Design a booth plan that conforms to the company's brand image and product characteristics, including booth layout, color matching, display props, etc.
Construction preparation: Prepare the materials, equipment and tools required for booth construction, communicate with professional booth construction companies or teams on cooperation details, and ensure that the booth can be built on time.
3. Exhibit preparation and transportation
Exhibit screening: According to the exhibition theme and market demand, select rainbow slides and zip lines as exhibits, and carry out necessary testing, packaging and marking.
4. Promotional material production and distribution plan
Promotional material production: Make exquisite brochures, business cards, posters and other promotional materials to introduce the company's products, services and technical advantages in detail.
Distribution plan: Develop a distribution plan for promotional materials to ensure that company information and product information can be effectively delivered to target customer groups during the exhibition.
5. Training and preparation for exhibitors
Staff training: Train exhibitors in product knowledge, sales skills, exhibition etiquette, etc. to improve their professionalism and service level.
Itinerary arrangement: Arrange reasonable itineraries and accommodation for exhibitors to ensure that they can participate in the exhibition in the best condition.
◆ Exhibition stage
1. Booth construction and layout
Before the exhibition begins, build and arrange the booth according to the design plan to ensure that the booth is neat, beautiful and attractive. At the same time, carefully place and display the exhibits to highlight the characteristics and advantages of the products.
2. Exhibition reception and communication
Exhibitors receive visiting visitors and potential customers with a warm and professional attitude, actively introduce the company's products, services and technical advantages, and answer the audience's questions and concerns.
Communicate with companies and customers in the same industry to explore cooperation opportunities and market trends, and find potential partners and customers.
3. Publicity and Promotion
Use the publicity opportunities provided by the exhibition, such as booth advertising, brochure distribution, on-site demonstrations, etc., to increase the company's visibility and product exposure.
Establish connections with the media and industry organizations, invite them to visit the booth and conduct reports or interviews, and further expand the company's influence.
◆ Ending stage
1. Booth dismantling and evacuation
After the exhibition, dismantle the booth and clean up the site according to the time and requirements specified by the exhibition. Ensure that all exhibits and materials are brought back safely to avoid loss or damage.
2. Customer visits and follow-up
Arrange to visit customers who have established contact during the exhibition, deepen cooperative relations, and discuss subsequent cooperation matters.
Follow up potential customers contacted during the exhibition, keep in touch through telephone, email, etc., and strive to convert intentions into actual orders or cooperation opportunities.
3. Exhibition summary and feedback
Summarize the exhibition process and evaluate the exhibition effect, including the number of customers received, the number of intended orders, market feedback, etc.
Collect feedback from customers and peers to provide reference and improvement direction for future exhibition activities.