◆ Preparatory stage
1. Preliminary preparation
Market research: Due to our many years of foreign trade export experience, we have a lot of Indonesian customers and a good market prospect
Exhibition selection: After research, we decided to participate in the 2024 Jakarta International Expo
2. Booth reservation and cost budget
Booth reservation: Book a large area in the middle in advance
Cost budget: Develop a detailed exhibition cost budget, including booth fees, construction fees, exhibit transportation fees, personnel travel expenses, promotional material production fees, etc.
3. Exhibit preparation and booth design
Exhibit preparation: According to the needs of the Indonesian market and the characteristics of the company's products, a simple rainbow slide and zipline are prepared as exhibits
Booth design: Design an attractive booth layout and display plan, focusing on the transmission of brand image and highlighting product highlights.
4. Visa and itinerary arrangement
Visa application: According to Indonesia's visa policy, prepare and apply for a business visa in advance.
Itinerary arrangement: Plan the itinerary from the departure point to Indonesia, including air ticket reservation, hotel reservation, ground transportation, etc.
5. Personnel training and material preparation
Personnel training: training exhibitors on product knowledge, sales skills, exhibition etiquette, etc.
Material preparation: prepare materials needed for the exhibition, such as business cards, brochures, samples, display racks, exhibit transport boxes, etc.
◆ Exhibition stage
1. Booth construction and layout
Before the exhibition begins, complete the booth construction and layout work according to the pre-designed booth layout and plan.
2. Exhibition reception and communication
Reception work: During the exhibition, exhibitors receive visiting visitors and potential customers with a warm and professional attitude, and introduce the company's products and services in detail.
Interactive communication: actively communicate and negotiate with companies and customers in the same industry to explore cooperation opportunities and market trends.
3. Online promotion and invitation
Use the online platform or own channels provided by the exhibition to publish exhibition information and product dynamics to attract more potential customers.
Proactively invite customers who have contacted online to meet at the exhibition site for face-to-face communication and negotiation.
◆ Ending stage
1. Booth dismantling and evacuation
After the exhibition, dismantle the booth and evacuate the site according to the time and requirements specified by the exhibition. Ensure that all exhibits and materials are safely brought back.
2. Customer visits and follow-up
Arrange visits to customers established during the exhibition to deepen cooperative relationships and discuss follow-up cooperation matters.
Follow up potential customers contacted during the exhibition, keep in touch through phone calls, emails, etc., and convert them into actual orders or cooperation opportunities.
3. Exhibition summary and feedback
Summarize the exhibition process and evaluate the exhibition effect, including the number of customers received, transaction status, market feedback, etc.
Collect feedback from customers and peers to provide reference and improvement direction for future exhibition activities.